Yes there are lots of soft plastic lures on the market and perhaps your thinking that this is just another one. It really isn’t. Slams are a bait that fish will actually eat. Just watch this video and you will see what I mean. It’s proven that fish pheromones actually trigger fish to feed and thats what makes these SLAMS so good. Give them a go and see for yourself. See you on the water Mark Berg. For more stories about Slam Baits and other Rapala Fishing gear visit my website http://www.rapalafishingnews.com